Automatic Cross Sell As a Service
Magento Cross Sell Extension, easy to install, instant result
Improve UX and grow by smart cross-selling
If your company isn’t cross-selling and up-selling, you’re just leaving money on the table.
The quality of the relation of cross-sell products to the cart content is crucial.
Why Smart Cross-selling increases your growth?
Cross-selling and upselling are strategies to earn more revenue from existing customers. So, it’s not the same kind of selling that brings to mind cold-calling and prospecting, but that doesn’t make it less impactful. Why?
Because driving revenue by retaining existing customers is the name of the customer success game — and strategies that can drive even more revenue — like cross-selling and upselling — have huge ROI.
It’s 5-25X more expensive to acquire a new customer than it is to retain an existing one. And when you do retain a customer, they’re more likely to spend more and purchase more frequently.
Existing customers are easier to sell to — by a long shot: You’re 60-70% likely to sell to an existing customer, compared to the 5-20% likelihood of selling to a new prospect.
What is Cross-selling
Cross-selling is the action or practice of selling an additional product or service to an existing customer. In practice, businesses define cross-selling in many different ways. Elements that might influence the definition might include the size of the business, the industry sector it operates within and the financial motivations of those required to define the term.
The objective of cross-selling can be either to increase the income derived from the client or to protect the relationship with the client or clients. The approach to the process of cross-selling can be varied.
Up-sell products are items that your customer might prefer instead of the product currently viewed. An item offered as an up-sell might be of a higher quality, more popular, or have better profit margin.
Cross-selling is encouraging the purchase of anything in conjunction with the primary product. For example, if a customer has already purchased a subscription to your marketing tool, cross-selling would encourage that customer to purchase a warranty or any related product/service.
Where to display Cross-sell Products
Cross-sell product suggestion appear on the cart page usually, before checkout.